The Elizabeth
Project Overview
The Elizabeth is a bistro and bar in the heart of Belgravia that needed a refined new identity to match its ambition. More than a visual refresh, this was a complete commercial reset. The rebrand set out to capture the timeless charm of Belgravia while positioning The Elizabeth as one of London’s most desirable dining destinations.
My Role
I led the creative direction and design across all aspects of the project - from concept development and brand identity design to exterior signage and printed materials. I also delivered comprehensive brand guidelines and templates to ensure the visual language remains consistent as the brand evolves.
Visual Identity
Rooted in the Regency era, when Belgravia first emerged - the visual identity captures the romance and refinement of that period through a contemporary lens.
The logotype brings femininity and poise through its classic serif detailing, while the secondary wax-stamp monogram in deep burgundy reflects the intimacy and charm of personal correspondence. A rich, botanical-inspired colour palette draws from the textures of Belgravia’s infamous gardens. Together, these elements balance heritage with modern sophistication, creating an identity that feels timeless.
Outcome and impact
The rebrand has been met with exceptional praise, both from guests and across the wider hospitality community.
The relaunch also drew the attention of renowned critic Giles Coren, who, writing in The Times, described the restaurant’s new chapter as a “triumph.”
Today, The Elizabeth stands as a cohesive, beautifully crafted brand that celebrates its iconic Belgravia setting and sets a new benchmark for modern British dining.
“Elena’s design work has a beautiful balance of form and content. She is able to connect with audiences and develop impactful design compositions that make people feel something.”
- Stacey Pitsillides, PhD, Assistant Professor at Northumbria University